Our Favorite Influencers

Written By: Hannah Freedman

Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica – Jessica Seinfeld that is. The wife of comedian Jerry Seinfeld is a mom, cookbook […]

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Four Things to Look for When Selecting an Influencer

Written By: Hannah Freedman

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an apartment in New York City; no one person checks every box.” Having moved apartments myself […]

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Engaging Health-Minded Millennial Consumers: 5 Key Tips from Snapchat Boot Camp

Written By: Danielle Choi

I had the pleasure of attending PR News’ Snapchat Boot Camp in NYC to learn how Snapchat can be leveraged by individuals and brands to make their voices heard. This conference provided an opportunity to take a deeper look into its capabilities and hear from others firsthand whose content strategies have been most successful. All […]

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Millennials Give a D*mn: MCON Highlights

Written By: Rose Anna Kaczmarcik

Last month, MCON was held in Washington, DC. It was a gathering of leaders, activists and social entrepreneurs acting and finding creative solutions to social issues. The conference spanned topics from entrepreneurship to exploration, from social justice to creativity, and brought together thought leaders from the for-profit, non-profit and public sectors (e.g., Clif Bar, Thinx, […]

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New Nutrition Facts Labels Are Coming But Does This Mean You’ll Pay More Attention to What You’re Eating?

Written By: Jeannie Houchins

We blogged way back in 2014 on the proposed Nutrition Facts Label and since that time there’s been quite a bit of debate on what should and shouldn’t be included on the new labels. Food companies are expected to change their labels so that it’ll be easier to read, understand and use for you, the […]

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Talk Like Ted – Public Speaking Secrets of the World’s Top Minds

Written By: Jessie Wang

At Allidura, training and professional development is critical – we are always looking for ways to hone our craft as a team. Recently, we started a “team library,” collecting, reading, learning and sharing the old fashioned way – not via apps, tablets or e-readers, but actual books… remember those?! To kick off 2016, I’ve selected […]

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8 Food & Shopping Trends for 2016: What Consumers Really Want

Written By: Hannah Freedman

Need valuable trends and insights for brands to focus on in 2016 to satisfy consumer interests? Lucky for you, we heard Phil Lempert, Supermarket Guru and CEO of the Retail Dietitians Business Alliance, share his food and shopping predictions for 2016 in a webinar last week.*   Here are the highlights:   The New Normal: […]

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