Engaging Health-Minded Millennial Consumers: 5 Key Tips from Snapchat Boot Camp

Written By: Danielle Choi

I had the pleasure of attending PR News’ Snapchat Boot Camp in NYC to learn how Snapchat can be leveraged by individuals and brands to make their voices heard. This conference provided an opportunity to take a deeper look into its capabilities and hear from others firsthand whose content strategies have been most successful. All […]

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Millennials Give a D*mn: MCON Highlights

Written By: Rose Anna Kaczmarcik

Last month, MCON was held in Washington, DC. It was a gathering of leaders, activists and social entrepreneurs acting and finding creative solutions to social issues. The conference spanned topics from entrepreneurship to exploration, from social justice to creativity, and brought together thought leaders from the for-profit, non-profit and public sectors (e.g., Clif Bar, Thinx, […]

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New Nutrition Facts Labels Are Coming But Does This Mean You’ll Pay More Attention to What You’re Eating?

Written By: Jeannie Houchins

We blogged way back in 2014 on the proposed Nutrition Facts Label and since that time there’s been quite a bit of debate on what should and shouldn’t be included on the new labels. Food companies are expected to change their labels so that it’ll be easier to read, understand and use for you, the […]

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Talk Like Ted – Public Speaking Secrets of the World’s Top Minds

Written By: Jessie Wang

At Allidura, training and professional development is critical – we are always looking for ways to hone our craft as a team. Recently, we started a “team library,” collecting, reading, learning and sharing the old fashioned way – not via apps, tablets or e-readers, but actual books… remember those?! To kick off 2016, I’ve selected […]

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8 Food & Shopping Trends for 2016: What Consumers Really Want

Written By: Hannah Freedman

Need valuable trends and insights for brands to focus on in 2016 to satisfy consumer interests? Lucky for you, we heard Phil Lempert, Supermarket Guru and CEO of the Retail Dietitians Business Alliance, share his food and shopping predictions for 2016 in a webinar last week.*   Here are the highlights:   The New Normal: […]

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Inside the 2015 PRWeek Conference

Written By: Hannah Freedman & Jessie Wang

Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully embraced the change of pace the conference provided – giving us the opportunity to step […]

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Refresh Your PR Toolkit

Written By: Lauren W. Clark*

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, […]

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