Our Favorite Influencers

Written By: Blog Admin

Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica – Jessica Seinfeld that is. The wife of comedian Jerry Seinfeld is a mom, cookbook […]

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Six Ways to Defend Your Brand on Social Media

Written By: Blog Admin

With more companies engaging in social media, iconic brands are increasingly targets of savvy activists online. Learn how to protect and defend your brand with six steps our crisis counselors recently shared with Medical Marketing & Media.

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Enhancing Reputation in a Social World

Written By: Blog Admin

Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement.  Today, entities ranging from charities to movies are using Facebook to crowdfund needed resources. Even Amazon has partnered with Twitter to enable us to easily drop into […]

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A New Dawn? The Untapped Upside of Food and Beverage Industry Sitting Down with Public Health

Written By: Blog Admin

It’s still surprising how often exceptionally smart people continue to promote simple “solutions” to complex health issues. Case in point: obesity. The past several weeks have seen some of the best and brightest minds at the American Public Health Association (APHA) and Obesity Week conferences present findings and recommendations for tackling the global epidemic of […]

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