How One Conversation Has Taught Me A Lot About Marketing to New Parents

Written By: Blog Admin

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information that is out there to make the right decision for your baby. I’ve thought a […]

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Refresh Your PR Toolkit

Written By: Blog Admin

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, […]

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Tailoring Content to Unique Audiences: Social Media Week 2015

Written By: Blog Admin

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives, bloggers, journalists, techies and even Martha Stewart to discuss and learn from each other about […]

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What the facts say about Millennials and nutrition

Written By: Blog Admin

Linking the words “healthy, wealthy and wise” goes back at least as far as John Clarke’s 1639 collection of English and Latin proverbs. But few members of today’s self-aware Millennial generation would submit to the proverb’s rhyming formula, “early to bed and early to rise.” In fact, Millennials in general are loath to follow any […]

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Enhancing Reputation in a Social World

Written By: Blog Admin

Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement.  Today, entities ranging from charities to movies are using Facebook to crowdfund needed resources. Even Amazon has partnered with Twitter to enable us to easily drop into […]

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Something Can Only Be “New” Once

Written By: Blog Admin

 “Something can only be new once.” NPD Group’s Harry Balzer explained this idea as part of a recent webinar on eating patterns in the U.S., and I couldn’t help but replay it in my head. Living and breathing public relations, often times we read about corporations and brands that introduce a “new innovative campaign.” It’s […]

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Technology is King (of Thrones) at SXSW

Written By: Blog Admin

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing opportunity” for emerging entrepreneurs and established brands alike. And, if this year’s brand activations had […]

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Girls Rule! The Role of Socially Savvy Women in Today’s Economy

Written By: Blog Admin

It’s evident we are moving towards a world that is getting increasingly social by the second. Trendsetters like Marc Jacobs are creating “pop-up” shops where people can “spend” 140 characters in exchange for real goods and services. Smartphones are becoming more valuable than our wallets, with the ability to brew coffee, lock doors, open cars […]

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Connecting with Today’s Health Minded Consumers

Written By: Blog Admin

“For the last 20 years, a dramatic shift has occurred in the way Americans manage their health. Instead of reflexively swallowing medicine, more people are now apt to describe their attitudes as ‘proactive’ and ‘holistic,’ and look to healthy food and nutritional products to keep them well. Consumers now expect purchasing choices to support long-term […]

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