It’s Official: We are hooked on health, and brands are taking note!

Written By: Blog Admin

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long. Whether through creative partnerships, product extensions or new offerings, we’ve seen the halo of health […]

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Four Things to Look for When Selecting an Influencer

Written By: Blog Admin

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an apartment in New York City; no one person checks every box.” Having moved apartments myself […]

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Engaging Health-Minded Millennial Consumers: 5 Key Tips from Snapchat Boot Camp

Written By: Blog Admin

I had the pleasure of attending PR News’ Snapchat Boot Camp in NYC to learn how Snapchat can be leveraged by individuals and brands to make their voices heard. This conference provided an opportunity to take a deeper look into its capabilities and hear from others firsthand whose content strategies have been most successful. All […]

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Refresh Your PR Toolkit

Written By: Blog Admin

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, […]

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Tailoring Content to Unique Audiences: Social Media Week 2015

Written By: Blog Admin

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives, bloggers, journalists, techies and even Martha Stewart to discuss and learn from each other about […]

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Six Ways to Defend Your Brand on Social Media

Written By: Blog Admin

With more companies engaging in social media, iconic brands are increasingly targets of savvy activists online. Learn how to protect and defend your brand with six steps our crisis counselors recently shared with Medical Marketing & Media.

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Enhancing Reputation in a Social World

Written By: Blog Admin

Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement.  Today, entities ranging from charities to movies are using Facebook to crowdfund needed resources. Even Amazon has partnered with Twitter to enable us to easily drop into […]

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Web-Video Killed the TV Star

Written By: Blog Admin

We live in a world where everyone wants to be cutting edge, but no one wants to act first. It’s not uncommon to see people copying the latest digital trends or recreating similar versions with the hope of being equally successful. (Hello, did you see the “Ellen Oscar Selfie”?!) Based on the announcements made recently […]

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Technology is King (of Thrones) at SXSW

Written By: Blog Admin

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing opportunity” for emerging entrepreneurs and established brands alike. And, if this year’s brand activations had […]

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Girls Rule! The Role of Socially Savvy Women in Today’s Economy

Written By: Blog Admin

It’s evident we are moving towards a world that is getting increasingly social by the second. Trendsetters like Marc Jacobs are creating “pop-up” shops where people can “spend” 140 characters in exchange for real goods and services. Smartphones are becoming more valuable than our wallets, with the ability to brew coffee, lock doors, open cars […]

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