It’s Official: We are hooked on health, and brands are taking note!

Written By: Blog Admin

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long. Whether through creative partnerships, product extensions or new offerings, we’ve seen the halo of health […]

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New Nutrition Facts Labels Are Coming But Does This Mean You’ll Pay More Attention to What You’re Eating?

Written By: Blog Admin

We blogged way back in 2014 on the proposed Nutrition Facts Label and since that time there’s been quite a bit of debate on what should and shouldn’t be included on the new labels. Food companies are expected to change their labels so that it’ll be easier to read, understand and use for you, the […]

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What the facts say about Millennials and nutrition

Written By: Blog Admin

Linking the words “healthy, wealthy and wise” goes back at least as far as John Clarke’s 1639 collection of English and Latin proverbs. But few members of today’s self-aware Millennial generation would submit to the proverb’s rhyming formula, “early to bed and early to rise.” In fact, Millennials in general are loath to follow any […]

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Food Bloggers: It’s Not Just What They Cook, It’s Who They Are

Written By: Blog Admin

Hundreds of food bloggers descended upon Miami last month for BlogHer Food ’14, the must-attend event for the food blogging community. With 90 percent of people going online for recipes, food blogging has taken the social world by storm. Some 73% of people say they trust food bloggers, likely because food blogging is no longer […]

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Staying Skeptical of the Buzz: A Reformed Fad Dieter’s Take on Nutrition

Written By: Blog Admin

On any given day, 20 percent of Americans will say they’re on a diet. I’ve rarely been the exception. In the past, I’ve tried them all based on trending suggestions: I’ve eliminated adult foods via the baby food diet. I’ve turned to cabbage soup for a miracle. I’ve ditched food completely and mixed cayenne pepper, […]

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Something Can Only Be “New” Once

Written By: Blog Admin

 “Something can only be new once.” NPD Group’s Harry Balzer explained this idea as part of a recent webinar on eating patterns in the U.S., and I couldn’t help but replay it in my head. Living and breathing public relations, often times we read about corporations and brands that introduce a “new innovative campaign.” It’s […]

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3 Ways You Are Being Fooled Into Better Health

Written By: Blog Admin

If you attended last week’s Partnership for a Healthier America (PHA) Summit in Washington, you would have found one thousand food and beverage executives and health crusaders in suits doing synchronized kick-boxing calisthenics.  It was an awkward sight to behold, but also a sign tensions are thawing between two groups who are often at odds. […]

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Technology is King (of Thrones) at SXSW

Written By: Blog Admin

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing opportunity” for emerging entrepreneurs and established brands alike. And, if this year’s brand activations had […]

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A Full Serving of Opportunity with the New Nutrition Facts Panel

Written By: Blog Admin

This piece originally appeared as a guest post on PRWeek.com on March 7, 2014. The First Lady Michelle Obama and the Food and Drug Administration unveiled a new look for the Nutrition Facts Panel, the first significant changes to the label in over twenty years. The revamped label, which places an emphasis on calories and […]

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Connecting with Today’s Health Minded Consumers

Written By: Blog Admin

“For the last 20 years, a dramatic shift has occurred in the way Americans manage their health. Instead of reflexively swallowing medicine, more people are now apt to describe their attitudes as ‘proactive’ and ‘holistic,’ and look to healthy food and nutritional products to keep them well. Consumers now expect purchasing choices to support long-term […]

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