It’s Official: We are hooked on health, and brands are taking note!

Written By: Blog Admin

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long. Whether through creative partnerships, product extensions or new offerings, we’ve seen the halo of health […]

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Refresh Your PR Toolkit

Written By: Blog Admin

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, […]

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Web-Video Killed the TV Star

Written By: Blog Admin

We live in a world where everyone wants to be cutting edge, but no one wants to act first. It’s not uncommon to see people copying the latest digital trends or recreating similar versions with the hope of being equally successful. (Hello, did you see the “Ellen Oscar Selfie”?!) Based on the announcements made recently […]

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