Inside the 2015 PRWeek Conference

Written By: Blog Admin

Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully embraced the change of pace the conference provided – giving us the opportunity to step […]

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Millennial Mindset: The Worried Well

Written By: Blog Admin

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey by Allidura Consumer and GSW, both part of inVentiv Health, and Harris Poll — there appears […]

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Something Can Only Be “New” Once

Written By: Blog Admin

 “Something can only be new once.” NPD Group’s Harry Balzer explained this idea as part of a recent webinar on eating patterns in the U.S., and I couldn’t help but replay it in my head. Living and breathing public relations, often times we read about corporations and brands that introduce a “new innovative campaign.” It’s […]

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Biking for Your Soul and Cauliflower for Your Health – Trends for 2014

Written By: Blog Admin

Quinoa, Misfits, Kangoo…working in the consumer health universe has us all over the latest buzz when it comes to how to keep up a healthy lifestyle. If we aren’t raving about our latest Soul Cycle instructor or pinning all the things one can do with cauliflower, we are sharing the newest apps and gadgets that […]

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