How One Conversation Has Taught Me A Lot About Marketing to New Parents

Written By: Blog Admin

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information that is out there to make the right decision for your baby. I’ve thought a […]

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Millennials Give a D*mn: MCON Highlights

Written By: Grace Valastro

Last month, MCON was held in Washington, DC. It was a gathering of leaders, activists and social entrepreneurs acting and finding creative solutions to social issues. The conference spanned topics from entrepreneurship to exploration, from social justice to creativity, and brought together thought leaders from the for-profit, non-profit and public sectors (e.g., Clif Bar, Thinx, […]

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8 Food & Shopping Trends for 2016: What Consumers Really Want

Written By: Blog Admin

Need valuable trends and insights for brands to focus on in 2016 to satisfy consumer interests? Lucky for you, we heard Phil Lempert, Supermarket Guru and CEO of the Retail Dietitians Business Alliance, share his food and shopping predictions for 2016 in a webinar last week.*   Here are the highlights:   The New Normal: […]

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Inside the 2015 PRWeek Conference

Written By: Blog Admin

Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully embraced the change of pace the conference provided – giving us the opportunity to step […]

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Millennial Mindset: The Worried Well

Written By: Blog Admin

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey by Allidura Consumer and GSW, both part of inVentiv Health, and Harris Poll — there appears […]

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Tips from a Yogi: Banish Stress Without Leaving Your Desk

Written By: Blog Admin

When I moved to New York seven years ago, one of the first things I did was sign up for a yoga membership. I loved the energy of the city and my communications job, but my (self-admitted) type A personality needed an outlet to slow down in this fast-paced city and work environment. And, it’s […]

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Staying Skeptical of the Buzz: A Reformed Fad Dieter’s Take on Nutrition

Written By: Blog Admin

On any given day, 20 percent of Americans will say they’re on a diet. I’ve rarely been the exception. In the past, I’ve tried them all based on trending suggestions: I’ve eliminated adult foods via the baby food diet. I’ve turned to cabbage soup for a miracle. I’ve ditched food completely and mixed cayenne pepper, […]

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A Full Serving of Opportunity with the New Nutrition Facts Panel

Written By: Blog Admin

This piece originally appeared as a guest post on PRWeek.com on March 7, 2014. The First Lady Michelle Obama and the Food and Drug Administration unveiled a new look for the Nutrition Facts Panel, the first significant changes to the label in over twenty years. The revamped label, which places an emphasis on calories and […]

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