8 Food & Shopping Trends for 2016: What Consumers Really Want

Written By: Hannah Freedman

Need valuable trends and insights for brands to focus on in 2016 to satisfy consumer interests? Lucky for you, we heard Phil Lempert, Supermarket Guru and CEO of the Retail Dietitians Business Alliance, share his food and shopping predictions for 2016 in a webinar last week.*   Here are the highlights:   The New Normal: […]

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Inside the 2015 PRWeek Conference

Written By: Hannah Freedman & Jessie Wang

Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully embraced the change of pace the conference provided – giving us the opportunity to step […]

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Refresh Your PR Toolkit

Written By: Lauren W. Clark*

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, […]

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Tailoring Content to Unique Audiences: Social Media Week 2015

Written By: Melissa Cooper*

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives, bloggers, journalists, techies and even Martha Stewart to discuss and learn from each other about […]

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What the facts say about Millennials and nutrition

Written By: Rose Anna Kaczmarcik

Linking the words “healthy, wealthy and wise” goes back at least as far as John Clarke’s 1639 collection of English and Latin proverbs. But few members of today’s self-aware Millennial generation would submit to the proverb’s rhyming formula, “early to bed and early to rise.” In fact, Millennials in general are loath to follow any […]

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Being Thankful for Health Year-round

Written By: Rose Anna Kaczmarcik

With the New Year upon us, have you considered ditching resolutions and committing to a gratitude practice instead? Most folks use the recent holiday season, Thanksgiving in particular, to reflect on what we are thankful for – but what if we did it year round? Research has shown keeping a gratitude journal can increase wellbeing […]

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Six Ways to Defend Your Brand on Social Media

Written By: Tessie Epstein*

With more companies engaging in social media, iconic brands are increasingly targets of savvy activists online. Learn how to protect and defend your brand with six steps our crisis counselors recently shared with Medical Marketing & Media.

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Millennial Mindset: The Worried Well

Written By: Danielle Dunne

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey by Allidura Consumer and GSW, both part of inVentiv Health, and Harris Poll — there appears […]

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Tips from a Yogi: Banish Stress Without Leaving Your Desk

Written By: Rose Anna Kaczmarcik

When I moved to New York seven years ago, one of the first things I did was sign up for a yoga membership. I loved the energy of the city and my communications job, but my (self-admitted) type A personality needed an outlet to slow down in this fast-paced city and work environment. And, it’s […]

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