Posts Tagged ‘Social Media’

Four Things to Look for When Selecting an Influencer

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During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an apartment in New York City; no one person checks every box.” Having moved apartments myself […]

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Tailoring Content to Unique Audiences: Social Media Week 2015

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From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives, bloggers, journalists, techies and even Martha Stewart to discuss and learn from each other about […]

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